Positive & Uplifting

Sweet toddler boy with headphones, listening to music, sitting on rustic bench, christmas decoration behind him

Why All Christmas Music on Life 97.3?

We’re excited to announce Life 97.3 will be switching to ALL Christmas music through Christmas Weekend!

At Life 97.3, we have decided to once again play all Christmas music this season to better reach those who may not normally listen to Christian radio.  In all we do at Life 97.3, we want our friends, neighbors and family in the Northland to hear the TRUE meaning of Christmas; the story of a baby in a manger, grown to become the hope of men, and the gift of salvation available to all who will simply choose to receive it.

While selecting the songs that will make up this year’s Christmas playlist, we have looked for songs that represent the message of Christ, and songs that are classic favorites your family will hopefully enjoy.

Here are answers to a few common questions you may have:

How, exactly, does Life 97.3 plan to share the message of Jesus?

In addition to the many songs and artists who share the message of Jesus and His love during the Christmas season, you will occasionally hear our local personalities share their faith in Jesus, just as we do year round, and what living for Him looks like on a daily basis.  By sharing our struggles and victories, in real transparency and today’s language, we begin to build relationships with listeners.  When these people hear a friend sharing the message of Jesus, they are much more likely to respond than when they hear it from a stranger. We will also be utilizing a unique text experience to bring the message further with those who are interested in learning more about Jesus and the hope of Christmas.  Plus we have cute kids reciting verses on air!

I hear songs from artists who I don’t think are Christian.  Why?

The entire Christmas season is about the birth of Jesus some 2000 years ago.  Yes, we have added a lot of music from the likes of Bing Crosby, Nat King Cole, Burl Ives, Brenda Lee, and other artists that sing classics you grew up with.  These songs play a vital role in providing a welcoming, familiar musical selection for those who haven’t grown up with Christian artists only.  We also believe these songs do represent Christian values of family, fun, and joy!

How can I help?

Simple; help us get the word out about all Christmas music on Life 97.3!  Turn the office radio to Life 97.3 and see what people think!  Mention the plan to your Pastor and ask him to share it with the congregation.  Mention it in your small group, your PTA meetings, or at basketball or hockey games.  Send emails to friends and family who live in the Northland.  Spread the word to your friends on Facebook – Hit like on our Facebook page! The more people we can share the word with, the more people who will hear about Jesus and His love!!

And if you come up with a great idea to share Life 97.3, email me at niki@life973.com so we can share it on the air or website!


I truly believe playing all Christmas music is an effective and important way to meet people where they are with the message of Jesus.  Last year we heard from many people who started listening to Life 97.3 because of the Christmas music, and now listen every day.  Several of these people have deepened their relationship with Jesus, or even started a relationship for the first time.

Thank you for praying for this ministry effort, and our team behind the scenes on the air at Life 97.3.  If you have any questions for me, or would like to know more, please feel free to email me anytime.  You can also call 218-722-6700 during office hours to speak with me.


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